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11:15 AM Mon, Apr 09, 2007 | Permalink
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February 2008
Recent Posts
Excerpt: "Names on a Map," by Benjamin Alire Sáenz: Writers Garret goodies (including discount tickets) Sneak peek at Sunday book reviews "A Date Night With Crime" in Arlington A book award an editor can really get behind Categories
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Entertainment Blogs |
Just finished a great audio book -- Made to Stick by Chip and Dan Heath -- about why some messages get through to folks and others are quickly forgotten. The book draws from examples as diverse as urban legends, proverbs and advertising. Our anti-litter campaign is offered as as a message that stuck. The authors note that the state first wanted to emphasize the penalties for littering, but that was nixed because the biggest offenders -- men in their 20s and 30s -- had a strong anti-authority streak. A hammer approach would be worthless, the ad men concluded. Instead the ad played up Texas pride -- and the rest is advertising history. Intrigued, I Googled the slogan and discovered a new book Don't Mess With Texas: The Story Behind the Legend by Tim McClure and Roy Spence, (Idea City Press) was released in September. Sounds like it's worth a read. |
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