Texas Pages Blog | Guidelive.com

February 2008

S	M	T	W	T	F	S
					1	2
3	4	5	6	7	8	9
10	11	12	13	14	15	16
17	18	19	20	21	22	23
24	25	26	27	28	29

Previous entries

'Seducing the Boys Club'

12:01 AM Tue, Feb 19, 2008 | Permalink
Christopher Wynn

E-mail

News tips

My friend Tascha alerts us to a new book from her "aunt's sister-in-law from my mom's side of the family". (Read it again slowly, you'll piece it together.)

I love the title: Seducing the Boys Club: Uncensored Tactics from a Woman at the Top.

How high up is author Nina DiSesa? She is the first woman EVP-Creative Director for the flagship office of the largest advertising agency in the world. Her team's handiwork includes the famed MasterCard "Priceless" and Staples "Easy Button" campaigns. Yeah, you get the idea.

Here's three tid-bits from her new book:

Fact #1: Forty years after the feminist revolution, fewer than 2 percent of Fortune 1000 CEOs are women.
Fact #2: The playing field is not level.
Fact #3: You need to get over this.

Meet DiSesa and pick up a signed copy of her book next Tuesday (Feb. 26) at the Borders on Preston and Royal at 7 p.m, 214-363-1977.

Bonus: Check out DiSesa's appearance yesterday on CBS Sunday Morning.

Leave comment

Comments limited to 30 words or less are preferred. All comments may be edited for language and/or grammar.

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Comments:
Name:	Email:
Captcha: Type the characters you see in the picture above.

E-mail entry:

TrackBack

TrackBack URL for this entry:
http://dev.beloblog.com/cgi-bin/mt/mt-t.cgi/74686

Advertisement

Books on the Web Spotlight

Texas Pages

News about Texas writers, events, book reviews and more.

'Seducing the Boys Club'

Leave comment

E-mail entry:

TrackBack